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What is EPR? Is this for me?

EPR stands for extended producer responsibility. The idea: whoever puts a product on the market in a country helps pay for collecting and recycling it once it is thrown away. For packaging that usually means you join a producer responsibility organisation (a scheme) in that country, report how much packaging you put on the market, by material, and pay a fee for it. Some countries have similar rules for electrical equipment, batteries and textiles.

EuroPlaybook is made for small brands that sell physical products, often through a web shop, to customers in one or more EU countries. If you send products in packaging to customers in a country, you may have obligations there, also when your company is based somewhere else.

Whether an obligation applies depends on the country, the regime, who counts as the producer (you, a reseller or a marketplace) and sometimes on quantities. EuroPlaybook works this out from your companies and sales and shows the result per country under Reporting › Obligations, with the reason and the source.

  • Collects your products and sales (from Shopify, Picqer, Odoo or files).
  • Keeps your packaging per product, checked by you.
  • Shows your obligations per country, with sources.
  • Calculates the figures per period and prepares the report for the scheme.